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SeaChange VP of Strategic Marketing Alan Hoff explains how the new Cloud Adrenalin product is particularly appropriate for smaller companies looking to fend off over-the-top competition with a multi-screen product they can deploy quickly and economically. Cloud Adrenalin provides access to the customizable Nitro user interface, and SeaChange has already negotiated the rights for DRM and for packages of channels. CED's Stewart Schley conducted the interview at Cable-Tec Expo 2013 in Atlanta.

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