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Home > AT&T rebrands U-verse Live TV as Mobile TV, levels pricing

AT&T rebrands U-verse Live TV as Mobile TV, levels pricing

AT&T has renamed its U-verse Live TV app, now calling it Mobile TV.

In a blog post [1] yesterday, the carrier announced the change that will go along with improved video quality on LTE, direct billing to subscriber accounts and an even $9.99 charge for the service across the board.

AT&T previously charged up to $11.99 for the service depending on what OS a subscriber's smartphone used.

Mobile TV allows users to watch live content from providers like ESPN, Disney, ABC and NBC Sports. It also offers on-demand content from Comedy Central, MTV, Nickelodeon and A&E with premium mini packages like Playground TV, Urban Zone and Paquete en Español Móvil for $4.99 each.

The changes to AT&T's mobile TV service comes just two months after Verizon elected to pull the plug on its similar Verizon Video (formerly VCast) service.

Content Item Type: 
News [2]
Meta Canonical URL: 
http://www.cedmagazine.com/news/2013/02/at-t-rebrands-u-verse-live-tv-as-mobile-tv-levels-pricing
Summary: 

AT&T has renamed its U-verse Live TV app, now calling it Mobile TV. The carrier announced the change that will go along with improved video quality on LTE, direct billing to subscriber accounts and an even $9.99 charge for the service across the board.

Contributed Author: 
Ben Munson, Wireless Week
Legacy NID: 
76 441
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Source URL: https://www.cedmagazine.com/news/2013/02/at-t-rebrands-u-verse-live-tv-as-mobile-tv-levels-pricing

Links
[1] http://blogs.att.net/consumerblog/story/a7787222
[2] https://www.cedmagazine.com/content-item-types/news