Comcast and Scripps Networks Interactive (SNI) have forged a multi-year distribution agreement that will provide Comcast’s Xfinity TV customers with Scripps video content across a range of devices and platforms.
The deal – financial terms weren’t released – covers distribution via Comcast’s linear and on-demand platforms and makes Scripps’ content available to Xfinity TV customers through online, mobile and other devices, as well as via Scripps’ sites and services.
On the TV Everywhere front, Comcast customers have access to Food Network, HGTV, DIY Network, Cooking Channel, Travel Channel and Great American Country. Some of the more popular shows include “Chopped,” “Hotel Impossible” and “House Hunters.”
“This agreement with Scripps Networks underscores our commitment to TV Everywhere and our desire to use the latest technologies and rapid pace of innovation to deliver the best content to Xfinity TV customers wherever and whenever they want to watch it,” said Gregory Rigdon, executive vice president of content acquisition at Comcast.
Comcast said the new agreement also included the use of its advanced advertising platforms, such as dynamic ad insertion, to support programmers’ efforts to monetize their content – both during the Nielsen measurement window and thereafter.
“This agreement benefits our viewers and Comcast customers, making available on multiple platforms – both in home and out of home – our lifestyle programming that viewers are so passionate about,” said Henry Ahn, executive vice president of distribution strategy at SNI.
At the start of this year, Comcast inked a landmark deal with Walt Disney Co., which also included a TV Everywhere component .
Comcast and Scripps Networks Interactive have forged a multi-year distribution agreement that will provide Comcast’s Xfinity TV customers with Scripps video content across a range of devices and platforms.