Cablevision Systems is doubling the rental window for some of the on-demand movies it has available, from one day to two full days.
The company did not specify what content qualifies for two-day rental, beyond stating that it will include “new release, classic, international and independent films, many in HD.”
Cablevision’s on-demand website does not sort two-day rentals into a separate identifiable category. Instead, each film’s rental availability period will appear on its order screen.
Cablevision also said that as new movies are added, an increasing number will be available for full two-day rentals.
“We’re excited about this significant expansion of our rental windows,” said Bradley Feldman, Cablevision’s vice president of video product management. “Now, a spontaneous Friday night rental will remain active through the entire weekend, providing additional convenience and flexibility, at no additional charge. We think this is an enhancement our customers will enjoy and appreciate.”
Customers must have a digital cable set-top box and an HD digital cable box and TV for HD movies on-demand.
iO subscribers will be able to rent some movies for two days, with no additional charge, but only on some movies.