Canoe Ventures, the advertising entity that is backed by the nation's six-largest cable operators, has hired David Grabert as its vice president of marketing communications.
Grabert, who has spent the last 10 years at Cox Communications, replaces Dana Runnells, who left Canoe Ventures last month. Prior to Canoe, Runnells worked for Comcast Spotlight.
Grabert will start his new job next month and will report to Canoe Ventures chief marketing officer Vicki Lins. Grabert will be based in Canoe's New York City headquarters.
"David will play a critical role at Canoe as we continue to work toward transforming traditional TV into a more robust digital platform," said Lins. "We look forward to tapping into his breadth of experience and industry insight to further our marketing communications efforts as we continue to drive collaborative innovation with our partners, customers and key stakeholders."
In his new job, Grabert's responsibilities include developing and overseeing integrated marketing efforts, including public relations and media relations, corporate communications and product promotion. He will work with each business unit to develop marketing communications programs that drive business opportunities and help to inform and develop the marketplace.
"Canoe Ventures is central to the discussion about the future of television and interactive marketing," said Grabert. "As someone who spent the last decade experiencing the amazing growth and innovation of the cable industry, I am excited to join a company that I believe will enjoy the same trajectory during the next decade."
Grabert was director of media relations for Cox, where he was the chief spokesperson and managed public relations for corporate business interests, as well as the company's full portfolio of residential and commercial video and telecommunications services.
Grabert also managed public relations for Cox Media, Cox's advertising sales arm, and Cox's social responsibility efforts.
Prior to Cox Communications, Grabert served as a marketing analyst at Intralox.
This past summer, Canoe Ventures launched its 30-second request for information (RFI) ad overlays.
Canoe Ventures was formed in 2008 as a joint venture between Bright House Networks, Cablevision Systems, Charter Communications, Comcast Corp., Cox Communications and Time Warner Cable.