Tru2way technology, including hardware, content/applications and test equipment, will be front and center at next month’s CableNET at The Cable Show ’09 in Washington, D.C.
Tru2way applications follow CableLabs’ OpenCable Application Platform (OCAP) specification, which is based on Sun Microsystems’ Java technology. Examples of tru2way applications include interactive program guides, interactive ads, games, chat, Web browsing and television commerce (t-commerce).
In addition, several companies will participate in the technology showcase by using the Enhanced TV Binary Interchange Format (EBIF) specification, a separate technology that enables interactive applications to run on the millions of digital set-tops already deployed by cable operators.
CableNET is a technology showcase that is co-sponsored by CableLabs and the National Cable & Telecommunications Association (NCTA). The past two years, CableLabs, the NCTA and vendors have sponsored a Developers Conference for OCAP and tru2way.
Among the companies that will be demonstrating tru2way technology are Amdocs, BIAP, NDS, Samsung, UniSoft and Zodiac Interactive. Another feature of CableNET this year is advanced network management, featuring Mixed Signals, Motorola, Sandvine and SupportSoft.