EchoStar’s Sling Media subsidiary is making a stab at becoming another major portal for Internet video, a sort of aggregator of Web-based video entertainment. But more interesting is that Sling is beta testing a service by which Slingbox owners can access their home TV – in high-def – through Sling.com.
The company says there is no client download associated with the beta. Presumably that means there is no additional software required for the Slingbox itself, because using the Sling service through Sling.com does require a plug-in for the user’s browser.
The beta is available only to Slingbox owners with a PC running Vista. Sling Media promises a Mac version.
Sling Media’s Slingbox
“Our mission from day one was to enable access to content regardless of screen or source,” said Blake Krikorian, co-founder and CEO of Sling Media. “Sling Media will continue to link and meld video solutions from the television, computer and mobile device to create seamless experiences for consumers.”
The public Sling.com Web site provides access to Web-based video, similar to services provided by Hulu, Joost, Veoh or Comcast’s Fancast – which itself is powered by Hulu. In fact, a good portion of Sling.com’s content comes through Hulu, too.
Anyone with Web access can go to Sling.com  to watch clips, TV shows, films, news and sports. The company says it has video programming from more than 90 content providers spanning 150 content brands.
Sling.com editors supplement the video with blogs, playlists and clip collections. Users can subscribe to any channel, show or user to create a feed of programming and activity that reflects your personal tastes and those of your social network.
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