Comcast Spotlight, the advertising sales division of Comcast Cable, has promoted Adam LaRose to VP of technology and operations and Rob Klippel to VP of technical operations and advanced advertising trials.
LaRose joined Comcast in 1992, and in 2000 he moved over to the company’s advertising sales division. He previously served as VP of operations for Comcast Spotlight, where he was responsible for the technical and operational integration of advanced advertising products, including addressable advertising, enhanced TV (ETV) and video-on-demand (VOD).
In his new role, LaRose will oversee the management of Comcast Spotlight’s technology platform and vendors, and he will serve as the primary liaison to Comcast Cable’s National Engineering and Technical Operations team. LaRose will also be responsible for leading Comcast Spotlight’s technology strategy for the deployment of new advertising solutions.
Klippel joined Comcast Spotlight in 2004 as VP of operations. He previously held management positions with Adelphia, MediaOne, Deloitte and Andersen Consulting (now Accenture).
In his new role, Klippel will work with Comcast Spotlight’s divisional operations teams to ensure the deployment of advanced advertising solutions and identify best practices that will improve efficiency and effectiveness across the company’s footprint, Comcast Spotlight said. He will also assume oversight of advertising solution trials and the management of product engineering initiatives.
“Adam [LaRose] and Rob [Klippel] are talented, experienced professionals, and their leadership will help us optimize our advertising operations by deploying new technology to support our clients’ evolving needs,” said Steve Feingold, SVP of operations and strategic planning for Comcast Spotlight.
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