The Open Mobile Video Coalition (OMVC) announced today the results of its technical trials and evaluations with a recommendation for a standard based on LG Electronics’ transmission technology for mobile TV augmented with features from Samsung’s technology.
Based on the technical results, the OMVC said that the LG-Samsung joint approach would use LG’s “Mobile-Pedestrian-Handheld” transmission technology for the physical layer platform, along with features from Samsung’s “Advanced VSB” (A-VSB) technology. According to OMVC, the joint approach should find broad support from participants, as well as third-party manufacturers and content providers interested in a single open mobile digital U.S. broadcast standard.
Both LG Electronics and Samsung were offering up their own technologies as the basis of a mobile TV standard for North America. Earlier this week, the two companies vowed to work together on whatever results were announced from the OMVC trials (story here ).
The Independent Demonstration of Viability (IDOV) trials for proposed digital Mobile/Handheld (M/H) technologies were conducted in close cooperation with engineering experts from the Association for Maximum Service Television (MSTV).
Responding to a request for a broadcast industry perspective, the OMVC Technical Advisory Group, led by Sterling Davis of Cox Broadcasting, submitted a report to the Advanced Television Systems Committee (ATSC) for its M/H digital television (DTV) standard-setting process.
The IDOV trials and the OMVC recommendation are viewed as crucial milestones in enabling mobile DTV as a major consumer benefit of next year’s digital broadcast transition. OMVC recommended that ATSC maintain momentum by setting an open mobile DTV standard in time for the federally mandated digital broadcast transition that will take place Feb. 17, 2009.
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