Intertainer has launched Film Marketplace, a video-on-demand channel that aims to boost enthusiasm and revenue for independent filmmakers. Intertainer CEO Jonathan Taplin made the announcement today during his keynote address at the Streaming Media West show in Los Angeles.
Intertainer said it will offer Film Marketplace via its intertainer.tv Web site, and allow filmmakers to submit short- and feature-length films and set their own prices for consumers. The filmmakers are required to pay a flat fee, based on the length of the film, to cover encoding, storage and streaming costs. In turn, they will receive 100 percent of the revenue generated by their work, Intertainer said.
Intertainer, which is taking submissions today, said it plans to launch the service later this summer.
Taplin, a former independent producer, said broadband platforms such as Intertainer's "are tearing down the barriers that shut out unknown talent."
In addition to aggregating and marketing VOD content for its Web-based broadband service, Intertainer also provided on-demand content in a number markets for Comcast Corp. and in Sacramento, Calif. for overbuilder Winfirst.