A deluge of video-on-demand vendors came forth in recent weeks to tell the world that they are taking significant roles in Time Warner Cable's aggressive VOD strategy.
Though word had spread earlier this year that the MSO and nCUBE Corp. had a VOD agreement in the hopper, the deal finally became official in early November, when the vendor said Time Warner Cable would buy 77 VOD servers for services that will eventually reach more than 363,000 cable customers in the greater Los Angeles area.
That announcement broke the dam on others involving SeaChange International Inc. and Concurrent Computer Corp.—two companies with existing VOD relationships with Time Warner Cable.
SeaChange said the MSO will use the vendor's equipment to offer VOD and subscription-VOD for six Time Warner Cable divisions. SeaChange was already working with the MSO in Austin, Texas.
Not to be outdone, Concurrent said it had helped Time Warner Cable expand an existing S-VOD pilot in Columbia, S.C. to also include customers in Summerville and Myrtle Beach. Concurrent also announced that the MSO was using its MediaHawk system for a VOD and S-VOD trial in Cincinnati, Ohio.