BroadJump Inc. announced key findings from a recent study measuring subscriber preferences and purchasing behavior for premium broadband services. According to the study, virus protection and firewalls emerged as the most desired services, followed by Internet telephony, instant messaging and streaming audio. Broadband users prefer pay-per-use over subscription-based services, according to the study conducted by BroadJump and Boston Research Group.
BroadJump commissioned the Boston Research Group to conduct a survey of 1,000 residential Internet users–600 broadband (DSL, cable and fixed wireless) and 400 dial-up. According to the study: The services ranked most desirable by broadband respondents are virus protection and firewall applications; Internet telephony, instant messaging and streaming audio rank together as the second most desired tier of services.