OpenTV and Mixed Signals Technologies (MST) are partnering to jointly market the combination of MST's interactive TV services and tools with OpenTV's enhanced TV platform. This partnership highlights the growing numbers of developers involved in the creation of interactive content for interactive television services that run on the OpenTV platform.
In order to streamline the creative development process for cable operators, multichannel service operators, programmers and advertisers looking to provide interactive TV content, MST and OpenTV offer a solution that can use HTML and ATVEF formats. Television viewers with OpenTV-enabled set-top boxes will have the opportunity to interact with enhanced TV programming and advertisements developed by MST.
Both companies intend to offer programmers and advertisers, including existing clients, the opportunity to distribute enhancements and interactive game shows over network operator's systems.