Scientific-Atlanta 's first consortium, the CreativEdge Developer's Conference, brought together 68 interactive TV developers to discuss iTV applications and how cable operators can maintain an advantage over DBS in offering new services.
"The goal of this developer's conference is to accelerate the deployment of interactive TV services by giving developers the opportunity to collaborate with each other. Cable operators were also in attendance to highlight interactive TV service deployments and in search of new applications that are going to increase revenues and subscriber satisfaction while lowering churn," said Jenifer Cistola, director of Scientific-Atlanta's CreativEdge Program, in a statement.
Topics discussed at the CreativEdge Developer's Conference include e-commerce, enhanced TV, video-on-demand, system roadmaps, and modeling a successful launch of interactive services. According to S-A, more than one million U.S. subscribers are engaging interactive TV services today with Scientific-Atlanta enabled digital interactive networks. And according to Kagan & Associates, as many as 27.3 million cable households will have access to interactive TV by 2005.