Cox has agreed to deploy ICTV's digital platform to a large, as yet unnamed, Cox market. ICTV, a provider of broadband Internet TV services, offers up TV e-mail, interactive TV content and e-commerce, among other interactive services.
ICTV's headend-based system relies on rack mounted, Intel-based processing clients and delivers browsing from the headend to any set-top.. The video and audio of the browsing session is converted from a computer format to digital cable and displayed on the TV using a standard digital cable set-top.
Cox can also use ICTV's turnkey e-mail service to brand and program with content, as well as a PC game service with over 100 licensed games from leading providers.