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A new agreement between Verizon and the National Basketball Association will allow streaming of live games and other programs on the wireless carrier's media properties.

The deal, reportedly a two-year extension of their partnership, will make out-of-market games on NBA League Pass available on Yahoo Sports and other Verizon platforms to users on any wireless carrier.

The new pact will also include highlights packages and other original programming, along with "a series of innovative collaborations" set to be rolled out starting with the upcoming NBA All-Star Game in Los Angeles.

The carrier highlighted development of augmented reality content, and executives told Reuters a new fund would also explore the possibility of virtual reality experiences.

“Verizon is uniquely positioned to partner with the NBA in a first of-its-kind technology and content partnership that will serve the NBA’s dynamic fan base with more live action, fantasy and lifestyle content in addition to experiential opportunities in the U.S. and globally through Yahoo Fantasy,” Verizon SVP Brian Angiolet said in a statement.

The agreement is the latest effort by Verizon to become a leader in mobile sports programming, which, in turn, is expected to fuel its push into mobile advertising.

The carrier last month signed a five-year, $2.25 billion deal to stream NFL games and also has agreements with the networks that broadcast Mexican soccer league Liga MX and the National Women’s Soccer League, Reuters noted.

Financial details of the agreement with the NBA were not disclosed.

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