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Roku announced plans to broaden its reach in home entertainment with a licensing program for OEM brands to build smart audio devices around the Roku Connect software.

This could allow soundbars, smart speakers, multi-room audio systems and TVs to work together via wireless connections and be controlled by a voice remote.

Roku said OEM brands can license smart soundbar and speaker hardware reference designs together with Roku’s operating system, Roku OS.

TCL, Roku’s lead OEM partner, will unveil plans to offer the first device under the licensing program at CES in Las Vegas next Monday.

The company also laid out plans to develop and launch a voice controlled digital assistant that will be rolled out as a free software update to the Roku OS by this fall. The new assistant will broaden voice capabilities, such as being able to play music from a smart soundbar with Roku Connect, even when the user’s TV is turned off. Currently, Roku’s voice capabilities can only perform search requests and launch apps.

“We’ve always focused on making it incredibly simple for consumers to find and enjoy streaming entertainment on their TVs, and with an expanded Roku ecosystem, consumers will be able to add great sound to their TVs and audio around the whole home in a modern way,” said Roku CEO Anthony Wood in a statement. “Consumers will love the benefits of a home entertainment network, such as having more affordable options, adding one device at a time, using their voice, having a simplified set up and WiFi connectivity, and holding just one remote control.”

Roku launched a TV licensing program four years ago that the company said is now “flourishing,” and the new program aims to further Roku’s reach into home entertainment control.

Roku also announced a deal with Funai Electric to extend its licensing agreement to bring Magnavox brand TVs featuring the Roku OS into the mix. HD Magnavox Roku TV models could be available by spring.

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