Comcast is reportedly pursing a deal to acquire assets from 21st Century Fox, in part because of its desire to own British pay-TV giant Sky.

Citing a source familiar with the matter, Bloomberg reports Comcast is interested in Fox’s 39 percent stake in Sky, despite strong competition from rival bidder Walt Disney Co.

Earlier this week, there were reports that Disney and Fox were closing in on a deal for the media company’s TV and film studio assets that could be announced as early as next week.

Comcast thinks Sky’s technology is better than most other European pay-TV providers, similar to how the cable giant’s X1 platform is superior to other U.S. rivals’ set-top boxes, the source told Bloomberg.

Although Comcast is in pursuit, a deal with Disney is more appealing to Fox, partly because it believes the deal would face less regulatory pushback, sources told Bloomberg.

While a deal with Disney wouldn’t necessarily gain easy approval, the DOJ has recently pushed back against deals between large TV distributors and programmers. In late November the Justice Department sued to block AT&T’s acquisition of Time Warner.

Comcast CEO Brian Roberts reportedly met with Fox’s Rupert Murdoch on Monday to discuss the deal.