Altice USA, Charter Communications, and Comcast reached a preliminary agreement last week to form a new Interconnect in the New York market.

The Interconnect, which is expected to launch in the beginning of the second quarter 2018, will provide a one-stop advertising solution to reach more than 6.2 million households in the New York metro area, the companies said.

Altice Media Solutions president and current head of the New York Interconnect Ed Renicker will serve as CEO of the new Interconnect.

“I am incredibly pleased to take the Interconnect to the next level by partnering with Altice USA, Comcast and Charter to establish a platform that will make it easier and more effective for advertising clients to reach consumers in the all-important New York tri-state area,” Renicker said in a statement. “The new Interconnect will be a one-stop shop for video advertisers and agencies who want to reach the largest television audiences, whether broadly across the entire DMA or in a more targeted way.”

Through the Interconnect, advertisers will have access to households served by Altice USA, Charter, and Comcast, along with other MVPDs serving the New York DMA. It will also manage all DMA-wide non-local advertising sales on both News 12 Networks and Spectrum News NY1, two of the top hyperlocal news stations in the New York tri-state area.

The initiative will provide marketers, agencies, and advertisers an enhanced way to strategically reach audiences across TV and digital platforms, according to the companies.

Advertisers will also be able to place commercial ads on up to 85 cable networks, and utilize optimized linear and digital planning tools and campaign measurement.