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Sprint this week will begin providing its unlimited data subscribers with access to Hulu — and join its rivals in the U.S. wireless market in offering streaming content.

The carrier announced Wednesday that those customers will be able to access Hulu's limited commercials plan — which includes TV shows, movies and original programming — on Friday.

“How people watch their favorite shows, listen to the latest music, and play the most popular games is changing all the time,” Roger Solé, Sprint's chief marketing officer, said in a statement. “We’re excited to provide Sprint customers the best in entertainment through our unique partnership with Hulu.”

The announcement follows the introduction of Verizon's Go90 mobile video service, AT&T's bundling of HBO for wireless customers and, most recently, T-Mobile's offer of Netflix subscriptions to unlimited customers.

Sprint officials, however, suggested that its prices — $25 per line per month, or $100 per month for five lines — presented a more attractive option than its competitors.

Sprint and Hulu added that they soon plan to allow customers to upgrade to Hulu's live TV plan, which includes sports and news programming.

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