Altice USA has inked a deal with Sprint that will enable the No. 4 cable operator to sell wireless service harnessing Sprint’s network.

The deal also allows Sprint to accelerate densification of its network leveraging Altice’s broadband infrastructure, according to a statement. Financial terms were not disclosed.

This is the latest effort by a U.S. cable operator to get in on the wireless game. Comcast began selling its Xfinity Mobile wireless service though an MVNO agreement with Verizon this year. The service reportedly has about 200,000 customers thus far. Charter Communications meanwhile will utilize Verizon’s network to launch its own wireless service in the second quarter of 2018.

Bundling mobile service with cable and broadband offerings may help cable operators reduce customer churn as traditional video subscribers drop off for cheaper alternatives.

“As content and connectivity continue to converge, we believe this approach will be a model for future strategic arrangements across multiple industries including cable, tech, and others,” Sprint CEO Marcelo Claure comments in a statement.

The announcement didn’t indicate when Altice would roll out wireless service to its more than 4.9 million customers.

This isn’t Altice’s first foray into wireless though, as it’s a subsidiary of Altice NV, which has more than 26 million mobile customers in countries including France, Portugal, and the Dominican Republic.

“Working together we will be able to capitalize on Sprint’s vast mobile network, which fits well alongside Altice USA’s deep WiFi network, and leverage Altice’s global mobile experience to deliver greater value, more benefits, and seamless connectivity for our U.S. customers,” Altice USA CEO Dexter Goei notes.