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Dish said on Thursday it is the first major pay TV provider to launch a Spanish-language customer service app for smartphones or tablets. The announcement comes as DishLATINO also unveils a new Spanish-language user interface for the Hopper DVR, Joey, and Wally set-tops.

The MyDISH App will default to the language users have selected in their smartphone or tablet settings. So, for users that have phone settings set to Spanish, the app will automatically display content in Spanish. The app functions include the ability to pay bills, enroll in auto-pay, and access other account information. Customers also can use it to change programming package subscriptions, order pay-per-view or video-on-demand, and access the “My Tech” option that offers information about an upcoming technician appointment.

"With an estimated 71 percent of U.S. Hispanics accessing the internet via smartphones, apps are a crucial part of the customer service experience," Alfredo Rodriguez, VP of DishLATINO, comments.

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