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Altice USA revealed on Thursday that it has acquired Audience Partners, which provides data-driven, audience-based digital advertising solutions around the world. Altice USA notes it has a TV data and addressable advertising record of accomplishment in the New York DMA, and the company says this will expand to include the digital capabilities of Audience Partners and deliver “seamless multiscreen addressable solutions.”

“By acquiring Audience Partners, Altice USA aims to build the most innovative, data rich, and intelligent advertising platform, offering our advertising and MVPD clients the ability to implement multiscreen addressability and advanced analytics,” Altice USA Chairman and CEO Dexter Goei says.

Altice USA was established following the acquisitions of Suddenlink Communications in 2015 and Cablevision in 2016. It’s the fourth largest cable operator in the country. Cablevision was reportedly the first multichannel programming distributor (MVPD) to bring addressable TV advertising to the New York DMA.

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