Liberty Global announced a multi-year partnership with Netflix that will allow Netflix content to be made available to Liberty Global video customers across more than 30 countries.

“The launch of the Netflix service on Liberty Global’s advanced digital television platforms will bring critically acclaimed original Netflix series and wide range of movies and kids’ programming to Liberty Global’s video subscribers across Europe, Latin America and the Caribbean,” Liberty reports in a statement.

This partnership follows the U.K. launch of Netflix on Virgin Media in 2013. The agreement with Netflix also is said to complement Liberty Global’s investment in content through acquisitions, partnerships and original commissions alongside the $2.5 billion spent each year on licensed content for its video platforms.

“We are committed to bringing the best content to our customers, and are thrilled to expand our partnership with Netflix. This deal will provide even more freedom to our subscribers – allowing them to access a goldmine of amazing TV and films at the click of a button, fully integrated into their usual TV viewing set-up,” Mike Fries, CEO of Liberty Global, says.

Reed Hastings, Netflix CEO, notes that the partnership builds on the relationship with Virgin Media in the U.K., “allowing millions of our mutual customers around the world to easily access the broadest range of TV shows and movies without having to search for that other remote control. Combining the Netflix app - and all the great content it provides - into the familiar, easy-to-use cable box makes both more appealing.”

The Netherlands will reportedly be the first new Liberty Global territory to launch Netflix on the Horizon box as part of this partnership. The rollout will advance to other countries as technological upgrades across all of Liberty Global’s operations continue through 2017, the company reports.

When the Netflix app launches on Liberty Global’s advanced digital platforms, existing Netflix members will be able to log-in and search and browse through Netflix's lineup on the main TV screen, eliminating the need to have a separate device and to switch between TV inputs and remote controls. New customers to Netflix can sign up via the app on the TV.