WOW! Wholesale, a division of WOW! Business, announced today that it’s investing in a near-net fiber strategy to offer broadband access to more commercial buildings in 18 Midwest and Southeast markets.

The company reports that establishing fiber-based network points-of-presence in hundreds of commercial buildings near its own metro Ethernet networks enables it to expand the addressable market for its service provider customers, along with increasing new business opportunities through WOW! Business direct and indirect sales channels. In the process, the company expects to better leverage its local fiber assets by driving more broadband traffic onto its metro Ethernet networks.

“By lighting more buildings near our own local fiber networks and revamping our pricing structure to make it more attractive and disruptive for wholesale and retail customers, we expect to significantly expand our metro Ethernet access business,” Jim Greene, director, WOW! Wholesale, says.

WOW! Wholesale has already begun to implement its near-net fiber strategy by extending its fiber network to a number of buildings near Wacker Drive in the downtown Chicago central business district and 17 other cities in the markets it serves in the Midwest and Southeast.

The list of cities being targeted in the company’s near-net fiber strategy includes:

Alabama: Auburn, Dothan, Huntsville, Montgomery, Valley

Florida: Panama City, St. Petersburg

Georgia: Augusta, Columbus, Fort Gordon

Illinois: Chicago

Indiana: Evansville

Michigan: Detroit, Lansing

Ohio: Cleveland, Columbus

South Carolina: Charleston

Tennessee: Knoxville