Verizon’s Go90 streaming video service is launching in the “coming days,” according to Bloomberg.

As Verizon indicated earlier, Go90 won’t be running at full steam when it initially comes online. According to the report, only content from AOL, DreamWorks’ Awesomeness TV, Vice Media and Viacom will be available right away.

Verizon has also signed content distribution agreements with ESPN and Scripps Networks.

According to an unnamed source cited by Bloomberg, Verizon over the coming year will add popular channels and NFL games to the service.

The service will be ad-supported and available to the public but some of the content will be exclusive to Verizon Wireless subscribers, according to a Variety report that first broke news of the name Verizon chose for the service.

Go90 refers to the act of turning a mobile device 90 degrees to watch video in landscape mode.

Over the summer Verizon launched a beta test for the service. Verizon said Go90 is unlike any other system and that the beta was needed to test out functions like sharing.

Go90 will reportedly focus heavily on sharing across social media. Verizon is reportedly designing the platform to make it easy to share short clips across Facebook, Twitter, Instagram and other social media.