Charter Communications announced it has signed a deal with management and technology consulting firm Sense Corp to create its next-generation enterprise data warehouse.
Under the terms of the deal, St. Louis-based Sense Corp will serve as Charter’s exclusive vendor for its business intelligence initiative, which Charter said would include integrating new subscribers by early next year. Financial terms of the agreement weren’t released.
Charter said its project with Sense Corp was “a critical element of its organic and inorganic growth plans, enhancing the company's enterprise performance reporting and analytics capabilities to significantly increase customer relationships.”
Charter was an avid, unwanted suitor of Time Warner Cable earlier this year before losing out to Comcast. In April, Comcast and Charter announced an agreement that included selling off 1.4 million Time Warner Cable subscribers to Charter, swapping 1.6 million subscribers between Comcast and Charter and spinning off 2.5 subs to form a company called SpinCo, which was recently renamed GreatLand Connections Inc.
"As we increase customer relationships through growth and acquisitions, we have chosen Sense Corp as our BI partner to help us further enhance our already enterprise-wide business intelligence capabilities," said Jim Dove, Charter’s vice president of Business Intelligence.
Sense Corp will help Charter's Business Intelligence team deliver advanced analytical capabilities including executive dashboards, performance management reporting, and predictive analytics for its care, field operations, sales, marketing and Charter Business organizations.
"We are excited to continue our long-standing relationship with Charter on this important project," said Paula Bookidis, Sense Corp managing director of telecom. "Within the cable industry, Charter is already recognized for its enterprise business intelligence capabilities. This next-generation initiative will position the company to efficiently scale business intelligence as Charter grows, ensuring its data assets can continue to be leveraged to the benefit of all its customers."