As part of a partnership with the National Center for Missing & Exploited Children (NCMEC), all of Time Warner Cable’s 18,000 cable technicians across its footprint can now receive AMBER alerts.

Along with the new technology that allows them to receive the AMBER alerts, the techs will receive training on how to be on the look out during an alert and to contact law enforcement if they see an abducted child.

Through the TWC Eyes and Ears AMBER Alert initiative, Time Warner Cable said it became one of the country’s largest employers to redistribute AMBER Alerts to its workforce.

“Helping communities where our employees live and work is one of Time Warner Cable’s core values,” said Rob Marcus, Chairman and CEO of Time Warner Cable. “Thanks to the training and technology that our technicians receive as part of our AMBER Alert initiative, we are taking important steps to help the well-being of children in communities we serve every day. I am proud of the role we are playing to protect our children and thank NCMEC for making our participation possible.”

Approximately 200 AMBER Alerts are issued each year by law enforcement agencies for the most serious child abduction cases where the child is believed to be in imminent danger and there is enough descriptive information about the victim and abduction to assist in the recovery of the child.

NCMEC redistributes AMBER Alerts, on behalf of the U.S. Department of Justice, to a network of secondary distributers that include companies, businesses or organizations that have the capability to deliver geographically targeted messages.

“The AMBER Alert program is built on the idea that the eyes and ears of many are better than the eyes and ears of few in the search for an abducted child,” said NCMEC president and CEO, John Ryan. “It only takes one person to see the child and help bring them home safely. We are grateful to TWC for making the search party 18,000 people stronger.”

In a Time Warner Cable blog Q&A, Time Warner Cable’s Brian Allen, chief security officer and GVP, said that with more than a third of the company’s employees spending every day in neighborhoods serving customers the new AMBER Alert initiative was impactful and “just good corporate citizenship.”

Allen said Time Warner Cable would be running public service announcements across its footprint to help create awareness about the AMBER Alert system and how the general public can help when a child is abducted.