Led by former Charter Communications executive Ted Schremp, SmartHome Ventures has tossed its hat into the home automation arena.

SmartHome Ventures, which was founded last year, is seeking to standout from the rest of the crowded home automation field by offering a low-cost platform that customers can purchase in retail outlets prior to doing self-installs.

Schremp is the CEO of SmartHome Ventures. (In a similar vein, former Bright House Networks and Canoe Ventures executive Arthur Orduna is chief innovation officer at ADT.) Schremp was executive vice president of operations and marketing at Charter before he resigned from the company for personal reasons in 2011. More recently, he was the CEO at FirstMedia, the largest cable operator in Indonesia.

Also on the management roster are former executives from Google, Comcast, Sprint and Best Buy. 

"SmartHome Ventures will be the first to bring sensible home automation to the mass market," Schremp said. "With our deep bench of industry expertise spanning retail, telecommunications, cable and device technology, SmartHome Ventures is realizing the vision of a truly automated, simple, intelligent home."

SmartHome said it has established partnerships with major national retailers, e-tailers, service providers and other major distribution channels, but didn’t provide any names in the press release or via an email request.

Backed by venture capital and private equity firm OpenAir Equity Partners, SmartHome Ventures plans to introduce its flagship home automation platform in the coming weeks.  

SmartHome said the platform was based on industry interoperability standards and will be offered at an “affordable” price. Customers can buy the service at brick-and-mortar or online retailers, install it themselves, and have a complete solution up and running in as little as 30 minutes, according to the company.

The home automation market features cable operators, such as Comcast, AT&T, Time Warner Cable, Bright House Networks and Cox Communications, who are leveraging their existing customer relationships and broadband services to gain entry into the home automation and security sector, as well as product lines from major retailers such as Staples and Lowe’s.

Earlier this year, Apple announced it would be joining the smart home sector when it releases HomeKit this fall.  

Home automation is the precursor, or building block, to the Internet of Things, which will connect various IP devices, services and systems within a home.