Beijing Gehua CATV Network (BGCTV) is preparing a cloud-based multi-screen delivery service that will rely on transcoding technology from Envivio.
BGCTV is using Envivio Muse encoding software. Muse encoders are powering BGCTV’s multi-screen service that offers BGCTV’s 150 SD channels and 50 HD video channels to connected TVs, PCs, smartphones, iPads, etc.
The vendor said the deployment is the first cloud video transcoding service in China, the first multi-screen video service offered by a Chinese cable network operator using a cloud solution, and the largest multi-screen cable service offered in China.
BGCTV, founded in 1999, is principally engaged in the development, construction, operation, management and maintenance of cable radio and television networks in Beijing. The company primarily provides the reception, relay and transmission of radio and television programs, video on demand, network information services, cable broadband, VoIP service, and other services. Its cloud-based multi-screen service is expected to be made available to an estimated 3 million subscribers.
“With smartphones hitting the 90 percent penetration rate in China, offering video to devices secondary to the television is critical for operators like BGCTV,” said Envivio’s CEO Julien Signès. “Our video solutions enable BGCTV to stream video in various formats and resolutions, from HDTV to bandwidth-efficient profiles for any device, including smartphones, all from the same encoder,” he added.