UPC Hungary has followed its rollout of TV apps a few weeks ago by creating its own app store. The key for UPC Hungary is that by relying on a cloud-based delivery mechanism, it has been able to accomplish all of this without having to swap out any of its non-IP set-top boxes.
In June, the Hungarian MSO started delivering about 20 apps, such as Netflix’s and Google’s, by using ActiveVideo’s StreamCast cloud TV technology, delivered directly to the company's legacy mediaboxes.
UPC Hungary’s TV App store was developed by Metrological and ActiveVideo. In order for UPC TV Apps to be accessed, the Metrological platform uses the thin client application running on the UPC mediaboxes. Customers have access to a host of new apps, such as YouTube, CNN News, Picasa and Facebook on their TVs, while online content providers and app developers can expand their market footprints to include UPC Hungary television viewers.
The framework ensures there’s no need to develop and maintain different versions of the same app, Metrological said. The Metrological framework also gives UPC Hungary the flexibility to deliver new content quickly as the management and deployment of apps is taken care of centrally, by Metrological.
Árpád Jordán, CTO UPC Central and Eastern Europe added: “The app store now enables us to increase customer satisfaction by offering them high quality innovative products, beyond our Live TV and Video on Demand services. UPC TV Apps offer the customer a wide variety of popular and user friendly apps on their TV screen. Through the Metrological Application Framework, UPC can deliver apps and features to different mediabox platforms, which helps us with our goal to offer our customers our services whenever and wherever they want.”
Albert Dahan, CTO Metrological said, "The achievement with this deployment is that cloud technology has brought the advantages of the browser-based app store to existing set-top boxes. It's a case in point of the opportunities that are opening up to operators who are faced with a similar challenge; how to bring online video services to subscribers, quickly and cost-effectively."