Pop over to Qplay’s web site and you’ll be treated to one of the more amusing and bittersweet notices that a company is going defunct: a video of Roy Rogers and Dale Evans singing “Happy Trails.”

There are still too many channels, which is tough enough, but now there’s an app for nearly every channel, and that’s the problem that Qplay attempted to solve – with it’s own app.

The app enabled users organize video from other apps and organize them into a queue, a sort of virtual channel that Qplay called a Q.

Users ran the app on their tablets. They could tap into any of nearly 100,000 different Qs. Video would be transferred from tablet to the Qplay box – a $50 device.

The company couldn't find enough success in a fractured market split among sites such as Wayward and devices such as Chromecast that all came at the same problem from different angles. 

“We truly enjoyed bringing you the best videos from around the Internet. We had fun building and using Qplay and hope that you did too. Unfortunately, it is not possible for us to keep developing and running the service,” Qplay said in a statement.

Qplay was established by TiVo founders Mike Ramsay and Jim Barton in August 2012. It was funded by Redpoint Ventures and Kleiner Perkins Caufield and Byers.