Brazilian cable and satellite TV provider Globosat is set to broadcast the final three games of the 2014 World Cup live in Ultra HD, using technology from Broadcom and from Elemental Technologies.
Globosat will make the signal available only to selected subscribers and pay-TV operators in Brazil.
The vendors say this will be the first broadcast of Ultra HD (4K) at 60 frames per second and with 10-bit Rec 2020 color.
4K demonstrations to date commonly max out at 50 fps with 8-bit color.
Some of the features of the demonstration:
- Broadcom, Elemental and Globosat have deployed an end-to-end 4K HEVC workflow
- Satellite uplink and signal receiving systems provided by Globosat
- Decoding provided by Broadcom’s video decoder system-on-a-chip (SoC) with high efficiency video codec (HEVC) compression
- Encoding provided by Elemental Live video encoders
- Recording and display provided by 4K digital cinema cameras for playback on commercial 4K TVs
“Globosat leads the Brazilian pay-TV segment with high quality programming, including live action sporting events, and we are excited to deliver a live Ultra HD broadcast of the World Cup games,” said Roberto Primo, CTO of Globosat. “Broadcasting the World Cup in 4k resolution is an important part of our effort to contribute to the evolution of the TV viewing experience in Brazil. Partnering with Pay-TV operators that share this goal also allows us to deliver Ultra HD to an even wider viewer audience in the future.”
“Our collaboration with Globosat and Elemental to bring a live Ultra HD broadcast of the World Cup to viewers validates the demand for Ultra HD in 2014 and beyond,” said Rich Nelson, senior vice president of marketing in Broadcom’s Broadband Communications Group.
“We are proud to support Globosat and to work with Broadcom in supporting the World Cup with a whole new level of sports fan experiences, thanks to this historic 4k HEVC satellite transmission,” said Keith Wymbs, Chief Marketing Officer for Elemental Technologies. “Globosat is setting the pace with 4k and its innovative OTT and TV Everywhere services. The reliability and video quality available with Elemental video processing and Broadcom decoding will be there every step of the way.”