TIM Brasil is using Entone’s Hybrid TV system as the basis for a video service it has tested in two cities and plans to launch commercially later this year that will blend free to air and over the top (OTT) content.
TIM Brasil has also deployed Minerva Networks’ platform to define and manage content from multiple sources, including off air digital signals and other premium linear channels. The Minerva system also supports features such as recommendations, whole home DVR and a setup wizard for first time users, the vendor said.
The service, which TIM is calling Live TIM Blue Box, offers live off-air content and supports Netflix and YouTube applications.
Customers will need to buy their own set-tops to get the service, according to reports. The product will be available through TIM’s retail outlets or other major retailers throughout Brazil.
“Entone continues to gain traction with the world’s leading mobile operators,” said Steve McKay, CEO of Entone. “As the battleground shifts from the living room to the connected consumer, we believe that mobile operators have a unique opportunity to strengthen their relationship with consumers who want to leverage mobile devices to access and control not only video services, but a growing array of home management and other related services.”
TIM is Brazil's second largest operator and the leading company in the pre-paid segment. The company has over 74.4 million clients.