Multi-screen video vendor Vubiquity announced this morning that it was buying UK-based FilmFlex, the latter of which is one of the largest white label VOD and multiplatform providers outside of the United States.

Prior to the purchase, FilmFlex was a joint venture between Sony Pictures Television and The Walt Disney Company. Financial terms of the deal weren’t disclosed.

FilmFlex has laid claim to enabling more than 90 million transactions with its white label VOD services. Among others, FilmFlex has content deals in place with MGM, Lionsgate, Universal, The Walt Disney Company, and Sony Pictures, according to its website.

In addition to VOD assets, FilmFlex also provides digital storefronts to customers throughout the UK. FilmFlex said its customizable digital video storefront was in use by service providers and brands such as Virgin Media, TalkTalk, Film4 and EE. It also offers content aggregation and delivery to set-tops and connected devices through its licenses.

“Vubiquity remains focused on expanding the breadth of our managed services and technical solutions that today support content and service providers worldwide,” said Darcy Antonellis, CEO of Vubiquity.  “With FilmFlex we add additional studio assets and licensing, and gain important front-end technology to enable EST and other monetization models for multiplatform video consumption.” 

FilmFlex’s digital storefront, assets and video capabilities will be integrated with Vubiquity’s recently launched AnyVu Cloud platform, and offered as part of the suite of modular services available to its customers.

“FilmFlex’s assets and capabilities, when merged with Vubiquity’s reach and scale, result in a very large opportunity for both companies –and for the customers we share,” said Jeff Henry, FilmFlex’s CEO. “We look forward to continued growth together as we integrate our companies.”

In 2009, Avail Media merged with TVN Entertainment to form Avail-TVN. After a $100 million round of funding two years ago, Avail-TVN bought SeaChange’s On Demand Group and rebranded the combined companies as Vubiquity a year later.