Incognito Software has promoted William L. Yan to chief operating officer.

Yan had been Incognito’s senior vice president for worldwide sales. He is a 20-year veteran with experience spanning business development, sales, and marketing for established technology firms and early stage, venture-funded startups.

“Over the past four years, Will’s hard work and results-driven approach has had a major influence in expanding our global market presence through the strategic development of both direct and partner sales channels,” said Stephane Bourque, president and CEO of Incognito Software. “As we continue to transition through unchartered waters in the broadband industry, Will’s day-to-day leadership and ability to foster a success-driven and collaborative environment within the company will become even more invaluable.”

Prior to joining Incognito, Yan was chief market strategist for the U.S. cable market at Allot Communications. During this time, he led the firm’s expansion efforts into a market with entrenched incumbents and was able to initiate market trials and secure sales with top-tier cable operators.

He also served as the VP of international sales at Boston-based Phyflex Networks; executive vice president of sales, marketing and business development at Auspice; and served as global partner director for Oracle, where he built a national consulting practice and spearheaded joint CRM sales activities with global partners.

“The proliferation of IP devices, the convergence of networks and services, and the growing need for more bandwidth have truly made this an exciting time to be in the broadband industry,” said Yan.

In January, Incognito hired co-founder Pete Koat as CTO.