Envivio said a Tier 1 U.S. operator is using its Muse encoding software to power more than 10,000 live linear cable TV channels in a fully virtualized software environment, outputting nearly 33,000 live adaptive bitrate (ABR) streams delivered to millions of subscribers for multi-screen video services.

This deployment combines VMWare virtualization and Envivio video processing solutions.

The deployment was launched over the past 12 months. The MSO was not identified.

Envivio said the cloud software approach, designed to support both VMWare and OpenStack cloud software, is providing a video experience identical to a native hardware approach.

The company said that by deploying virtual images and running a configuration script, operators can deploy multiple headends much more quickly than a traditional hardware-based environment where there is significant cabling, staging and testing that needs to be completed before launching video services. Moreover, operators can reduce costs by converging management of various applications, including video, email and web portals using the cloud.

 “This industry-first deployment with one of the largest operators in the world is indicative of the quality and feature set of Envivio software and the promise of virtualization and the cloud to further improve the video architecture,” said Julien Signès, Envivio’s president and CEO. “Video service providers can easily deploy Envivio software solutions in a virtualized private or public cloud environment, reducing operational costs while also simplifying upgrades and service expansion.”

Envivio cloud services – encompassing virtualized encoding, packaging, digital rights management (DRM), billing, ad mediation, content delivery network (CDN) and app creation – are delivered in partnership with OTT streaming platform provider 1 Mainstream.

Video delivery is currently available on mainstream consumer devices such as Apple TV, XBox, Roku, Amazon Fire TV, iOS/Android tablets, and Samsung Smart TVs.

Envivio Muse Live Ultra HD encoders utilize a unique multiprocessor software approach for real-time 4K Ultra HD HEVC (H.265) compression. Muse Ultra HD is designed to encode either one 4Kp60 (progressive video at 60 frames per second) or two simultaneous 4Kp30 video signals in HEVC format using a 2-RU Intel-based server.