Burger King is upgrading to a more robust Wi-Fi platform with the help of AT&T.
Diners at the fast food chain will soon be able to log in to “Whopper Wi-Fi” on their smartphones and tablet devices. AT&T said Burger King was the first large-scale customer of its Wi-Fi Ready Zone. AT&T said Wi-Fi Ready Zone is a plug-and-play platform for businesses that need coverage in concentrated areas. It can support Wi-Fi in up to 2,000-square feet from a single hot spot.
“Whopper Wi-Fi is about improving the in-restaurant experience for our guests. Most of our guests carry smartphones or tablets, and this upgrade makes their time with us easier and more enjoyable,” said Alex Macedo, president, North America, BKC. “We are committed to enhancing our digital platforms across the board and having Whopper Wi-Fi is just the beginning.”
Whopper Wi-Fi will replace the current restaurant Wi-Fi networks and is the latest iteration of a long-standing relationship between AT&T and Burger King.
Burger King has started to deploy Whopper Wi-Fi. Once its deployed, it will provide service to all Burger King restaurant locations across the nation, which total more than 7,000.
While service providers may not be cashing in on Wi-Fi services in bulk, they serve as a good customer retention tool. AT&T has 32,000 access points nationwide while the Cable WiFi consortium, which is comprised of Bright House Networks, Comcast, Cox Communications Cablevision and Time Warner Cable, has 200,000.