Despite its possible acquisition by Comcast, Time Warner Cable isn’t waving the white flag in Austin.

Time Warner Cable announced it would boost its “Ultimate” 50 Mbps tier to 300 Mbps on the downstream by the this fall, as well bowing faster speeds across additional data tiers.

Aside of barbeque and live music, Austin has become a hotbed of broadband services. Last year AT&T announced it would offer its “GigaPower” service in Austin with plans to reach speeds of up to 1 gigabit per second later this year. AT&T is currently offering a symmetrical 300 Mbps service over its fiber network in Austin prior to the 1 Gigabit deployment. 

Google Fiber plans on offering its 1 Gbps service in Austin sometime this year, but both Google and AT&T’s services aren’t available across all of Austin, which Time Warner Cable pointed out.

“In stark contrast to our competitors, upon completion of this short roll out phase, these faster speeds and choices will be available to every Time Warner Cable customer in every area we serve in the Austin market, not just select neighborhoods,” said Kathy Brabson, area vice president of operations for Time Warner Cable in Central Texas.

Time Warner Cable’s Austin announcement came one day after Google Fiber announced its expansion plans. 

In order to counter its competitors, Time Warner Cable has also been actively turning up Wi-Fi hotspots in Austin. The 1,300 access points in Austin are accessible to Time Warner Cable customers that subscribe to Standard or above tiers. 

In addition to the 300 Mbps service, Time Warner Cable is ramping up download speeds across fives of its six Internet plans at no additional cost. The overall speed increases are as follows:

Residential Plans

Current Mbps speeds up to

New Mbps speeds up to




Everyday Low Price





















The faster speeds in Austin aren’t part of the network upgrade that was announced last month by Time Warner Cable, but the speeds mirror those that will be offered in the company’s TWC Maxx initiative that kicks off in Los Angeles and New York City.

“Our Austin network allows us to implement the speed increases quickly, and since it’s a rapidly growing market where we know there is demand for faster speeds, we’re moving forward with this aspect right away,” a spokeswoman for Time Warner Cable wrote in an email to CED.

Along with Austin, the additional areas receiving these new speeds include Round Rock, Cedar Park, Leander, San Marcos, Elgin, Marble Falls, Lockhart, Bastrop, Fredericksburg, Taylor, Smithville, Wimberley, Liberty Hill, Lagos Vista, Buda, Kyle, Elroy, and Lake way.

Business services customers in the Austin area will have access to the new speeds and can upgrade their service as the new plans are introduced starting this summer. TWC Business Services will introduce the new speed plans of 100 x 10, 200 x 20 and 300 x 20 as add-on options to its existing DOCSIS 3.0 wideband plans.

Current Standard Internet and above customers will get new modems— by either Arris or Technicolor—to take advantage of the faster speeds and additional information will be sent to customers as the launch dates approach.