Polaroid is preparing to add two new smart TV models to its LED TV line, one with a built-in Roku player, the other an UltraHD unit.  

That sort of integration may become more common. While many smart TVs come loaded with TV apps such as Netflix or Hulu (or can be loaded with TV apps), many people find them slow and the user interfaces clumsy, so consumers have been pairing smart TVs with streaming boxes such as Roku’s for a smoother, easier TV experience anyway.

Meanwhile Roku has already demonstrated that the electronics can be fit in a USB drive, with its Streaming Stick. Incorporating the technology directly into the TV was a natural next step, and the cost of doing so has rapidly decreased.

So Polaroid will be at CES next week debuting the 50GSR7100 50-inch Roku Ready Smart TV. The Roku Streaming Stick will allow consumers to stream more than 1,000 entertainment channels.

Polaroid TVThe TV also comes equipped with three HDMI inputs. Consumers will control their Roku Ready TV by custom remote and/or mobile app.

Polaroid intends the 50GSR9000 50-inch 4K Ultra HD (UHD) to anchor a new line of 4K TVs. The launch plan includes screen sizes ranging from 32 inches to 69 inches, the company said.

Offered by Empire Electronics Corp., an authorized Polaroid licensee, The suggested price for the Roku Ready model is $600, and $1,000 for the Ultra 4K TV.

“Not many people realize that Edwin Land was a pioneer in developing the polarizing technology used in modern televisions,” said Scott W. Hardy, President and CEO of Polaroid. “Televisions are a natural product extension for the Polaroid brand and we are excited to bring consumers a state-of-the-art product at an affordable price point. Families can share more movie nights together with our new home entertainment options.”