Dolby Laboratories announced that Twentieth Century Fox Home Entertainment and Anchor Bay Entertainment now encode movies and TV programs in the UltraVioletCommon File Format (CFF) using Dolby Digital Plus.
With UltraViolet, consumers can download and stream their favorite movies and television programs anytime and anywhere to their TV screens, personal computers, tablets, and mobile phones.
With the launch of UltraViolet CFF for downloads, titles from Twentieth Century Fox and Anchor Bay will feature premium surround sound from Dolby. Digital entertainment services including CinemaNow, Target Ticket, and Vudu will deliver UltraViolet CFF-encoded TV shows and movies in Dolby Digital Plus from these studios.
Dolby cited recent research conducted by Parks Associates that 50 percent of consumers in the United States indicated that sound is very important to them when watching movies on their smartphones and tablets.
“Advancements in technology continue to enhance the digital ownership experience with the freedom and flexibility for consumers to view movies and TV shows on their terms across a multitude of devices,” said Danny Kaye, EVP Global Research and Technology Strategy, Twentieth Century Fox Home Entertainment. “The addition of Dolby Digital Plus to our Digital HD movies offers consumers the added benefit of a premium audio experience backed by Dolby’s decades-long expertise in delivering cinematic surround sound.”
“The continued growth of the UltraViolet ecosystem is remarkable, and our work with Dolby allows our audiences to enjoy terrific audio experiences on their digital devices,” said Bill Clark, president of Anchor Bay Entertainment.
Mark Teitell, General Manager, Digital Entertainment Content Ecosystem (DECE, the industry alliance that designed, built, and operates UltraViolet) said, “As a Founding and Management Committee Member of DECE, Dolby has been integral to the definition and launch of UltraViolet into the market. Now, as the consumer launch of CFF approaches and encoding has started, congratulations are due to Dolby, Twentieth Century Fox Home Entertainment, Anchor Bay, and the other pioneering CFF implementers who are bringing this innovation to market.”