Despite swimming in a shark tank of potential suitors, Time Warner Cable announced this morning that former Insight Communications executive Dinni Jain would be joining the company on Jan. 13.

Jain, who was chief operating officer and president of Insight prior to Time Warner Cable’s purchase of the company last year, will join Time Warner Cable as chief operating officer (COO.) Currently, Rob Marcus holds the title of COO at Time Warner Cable, but he’ll become chairman and CEO on Jan. 1 following the retirement of current chairman and CEO Glenn Britt.

Jain will oversee the operations of the Time Warner Cable’s three main lines of business: residential services, business services and media sales. He also will be responsible for the company’s technology and network operations, product development and content acquisition functions, as well as its news, local sports and regional sports networks. 

Jain will be based in the company’s New York City headquarters and will report to Marcus.

“Dinni is a proven leader, with more than 20 years of experience in successfully operating cable systems,” Marcus said. “He has a great track record and shares my commitment to creating a performance driven, customer-centric culture at Time Warner Cable. Over the past year we have strengthened our executive ranks with the hiring of Artie Minson and Phil Meeks. Dinni is yet another complementary addition to our already world-class management team, and I couldn’t be more delighted to have him at the helm of our operations.”

Jain joined Insight in 2002 as executive vice president and chief financial officer, before being named executive vice president and COO in 2003. He was promoted to president and COO in 2006, serving in those roles until Insight sold to Time Warner Cable in 2012 

Time Warner Cable said that Jain was credited with creating a consumer-focused culture at Insight. Over a six-year span, Insight’s customer satisfaction scores increased by almost 50 percent. He also re-engineered Insight’s sales, marketing, customer service and product development functions, resulting in video, high speed data and voice subscriber growth and penetration levels that ranked among the best in the industry.

"I am honored to be joining a company with a long and proud tradition in this industry and am excited to be a part of the dynamic leadership team that Rob is creating,” Jain said.

Prior to joining Insight, Jain was group managing director for strategy for NTL Europe, where he worked from 1994 to 2001. Previously, he held positions at Cellular Communications, Inc.; Barclays De Zoete Wedd; and Donaldson, Lufkin and Jenrette.

Time Warner Cable is being targeted by Liberty Media-backed Charter Communications, Comcast and Cox Communications.   Charter is reportedly in the process of coming up with the funds to attempt to purchase Time Warner Cable. There has also been speculation that Comcast and Charter could join forces to buy Time Warner Cable prior to splitting up the assets.