Shaw Communications’ investment arm has joined with Intel Capital in an $8 million investment in a UIEvolution, a company that specializes in connecting markets that have so far been of mostly peripheral interest to service providers.

These markets include vehicles (Toyota is a customer), wearable devices, augmented reality, and specific business categories, including retail, restaurant, hospitality and cruise. The company creates applications, pro

This investment round was led by Intel Capital, with participation from Shaw Ventures. Previous investors include MMV and Itochu. The company has attracted at least $15 million in at least three previous funding rounds, stretching back to 2001.

UIEvolution said it will use the new round of investment to further invest in its automotive products and its connected products in retail, restaurant, hospitality and cruise. The company recently created a separate business unit to focus on the automotive opportunity.

The Automotive business, led by Koji Hosaka, president of UIEvolution KK, will focus on automotive solutions.

The Connected Products business, led by Travis Beaven, Chief Product Officer, will focus on cloud-based delivery of mobile, SmartTV and Digital Signage solutions for the retail, restaurant, hospitality and cruise industries.

UIEvolution recently launched the Evolution Platform, a standards based platform for managing content and information between mobile devices, digital signage and Smart TVs. Guest Evolution was chosen by Princess Cruises for the next-generation technology platform for their newest ship, the Royal Princess, the company said. UIEvolution’s products deliver both the in-suite IPTV and VOD services, as well as the vessel’s digital signage solution.