NetCracker Technology said that an Israeli direct broadcast satellite provider, called “yes,” has implemented its billing, rating, and CRM products.

Yes teamed up with NetCracker to enhance its content delivery offerings and customer experience through a large-scale, multi-year project. The long-term program will migrate yes to an end-to-end NetCracker BSS/OSS implementation.

“The market for digitalized, on-demand pay TV content continues to accelerate and become more competitive,” said Roni Baranov, vice president of information management at yes. “Transforming our end-to-end BSS/OSS capabilities with NetCracker will enable us to deliver competitive new offerings rapidly while continuing to lead with the best customer experience in our market.”

To date, yes has implemented NetCracker’s CRM solution to provide a centralized, 360-degree view of its customers, case management, and workflows. At the same time, yes is upgrading its billing capabilities with NetCracker’s rating and billing technologies.

As a result, yes expects to boost its speed-to-market for complex bundles, price plans, and tailored promotions; enable sales, payment, service fulfillment, and customer care across a variety of devices; and enhance its content offerings.

“We are excited to work with yes because the company has always been an industry leader focused on innovative services and high quality customer experiences,” said Sylvain Seignour, vice president Americas and Europe at NetCracker. “This multi-year transformation program attests to the strength of NetCracker’s long standing partnership with yes and our commitment to helping them deliver market leading offerings to their customers now and well into the future.”

NetCracker’s customer roster includes Bright House Networks, Cox Communications, AT&T and Time Warner Cable.