Todd Porch, who has overseen digital advertising efforts at Yahoo, Nexstar and Broadcast.com, has been named vice president and general manager of Comcast Wholesale’s AdDelivery service.
Prior to his appointment to the Comcast Wholesale senior leadership team, Porch spent four years as executive director of the 250-member advertising operations and account management unit at Yahoo.
He also served as the senior director of Yahoo’s North American advertising operations organization. He came to Yahoo in 2000 through its acquisition of Broadcast.com, where his management roles included establishing and running the company’s broadcast and Internet infrastructure.
Porch also served as senior vice president of eMedia for the Nexstar Broadcasting Group, where he managed 65 community portals as well as Nexstar’s eMedia content, product, service and sales organizations.
“Comcast AdDelivery has successfully completed an initiative to create a near-universal footprint and can now provide advertisers, agencies and post houses with one-stop access to the majority of the country’s national and local television advertising outlets,” said Matt McConnell senior vice president and general manager for Comcast Wholesale. “Todd Porch brings us the leadership and experience that will help to ensure these capabilities continue to expand to meet the needs of advertisers for easy, efficient and fast ad delivery solutions.
Comcast AdDelivery currently provides asset management and distribution for over 10,000 national, regional and local advertisers, including delivery of all video advertising for Comcast, the country’s fourth-largest advertiser.