Starting in the first quarter of next year, Comcast announced that more distribution and network partners would take part in its SEEiT platform that uses Twitter to click through tweets to programs.
Comcast said the new partners would extend the SEEiT experience to millions more viewers by adding additional video distributors, television networks and an expanded roster of popular shows.
The new partners are ABC Entertainment Group, A+E Networks Group, AMC Networks Inc., Cablevision’s Optimum TV, Charter Communications, Crown Media Family Networks, Discovery Communications, Fox Networks Group and Time Warner Cable.
“When we developed SEEiT, we always intended to share it with other video distribution partners, television networks, apps and websites,” said Sam Schwartz, chief business development officer, Comcast Cable. “Twitter was an ideal launch partner for us given the number of TV-related conversations happening there, and we’re encouraged by the early results during our ‘preview’ period. These new partners will help enhance the experience by allowing more consumers to conveniently tune, record, or watch their favorite shows and movies from the places they’re discovering them.”
Twitter and Comcast first announced the partnership in October, which was followed by a launch in “preview mode” in November. With SEEiT, customers can tune in to programs by clicking a "see it" button in a tweet. SEEiT was developed and operated by Comcast and launched by Twitter.
The button also allows Twitter users who are also Comcast, Time Warner Cable, Charter Communications and Cablevision subscribers to set their DVRs remotely, tune in to shows online, on TV or on mobile devices and set reminders.
ABC, FOX, FX Networks, A&E, Discovery, FOX Sports 1, Hallmark Channel, National Geographic Channel and WE tv are among the networks that are expected to join NBC, NBC Sports Network, CNBC, MSNBC, USA, SyFy, Bravo, Oxygen, E!, Esquire Network and The Golf Channel in promoting content via SEEiT.
“Millions of conversations around television occur on Twitter and SEEiT can turn that conversation into action,” said Jana Messerschmidt, vice president of business development and platform at Twitter. “We’re excited to see the continuing growth and momentum for the SEEiT platform and to welcome more network and distributor partners on board.”