WD is introducing a line of residential storage devices that will allow users to access their digital content – video, music, data – from PCs, Macs, and iOS and Android handhelds – from anywhere else with an Internet connection.

The approach the company is taking with the products is reminiscent of other products that enable remote access, including Sling boxes. WD is glomming onto a different buzzword, though. It’s positioning the products as personal cloud servers that don’t require ongoing cloud storage fees, and which leave consumers in full control of their media and data.

My Cloud devices are available in 2 TB and 3 TB models, with a 4 TB version due in November. The suggested retail price for the 2 TB model is $149.99, $179.99 for the 3 TB unit, and $249.99 for the 4 TB version. A two drive and four drive My Cloud configuration will be available in the future, the company said.

Customers can also attach a compatible USB 3.0 hard drive directly to the USB expansion port on the My Cloud drive to expand their storage capacity.

WD's software auto-detects the drive to ease setup.  Once the My Cloud drive is setup, customers can connect their computers and mobile devices with WD's free desktop and mobile apps. The My Cloud mobile app is available for download now from the App Store and from Google Play.

WD’s My Cloud family of storage devices can be used not only for remote access, but for in-home storage and distribution of content. Movies and music that can be streamed to any DLNA-certified multimedia device, including smart TVs, gaming consoles, and not coincidentally WD’s own TV Live media player.

"We believe that there's no place like home for the cloud," said Jim Welsh, executive vice president and general manager of WD's branded products and consumer electronics groups. "Everyone is inundated with thousands of digital files scattered across multiple computers and mobile devices, and controlling that chaos is a challenge. WD's personal cloud is the easiest, most secure and most affordable way for customers to control that chaos, with access to all of their files anywhere, anytime."

With a Gigabit Ethernet connection and Dual-Core processor, transferring files is blazing fast, allowing customers to quickly centralize all of the digital content scattered across various devices onto My Cloud, the company said.

With direct file uploads from mobile devices, important files and videos can be safely moved to My Cloud, freeing up valuable space on users' tablets and smartphones.

Customers can also use their My Cloud to back up their computers and digital files. For PC users, WD SmartWare Pro software offers options for how, when and where to back up files. Mac users can utilize all the features of Apple® Time Machine® backup software to protect their data, according to WD.