Arris Group and SeaWell Networks have collaborated on an advertising solution for multiscreen that integrates the former’s SkyVision ad insertion platform and the latter’s IP session delivery controller.

The solution enables the delivery of localized, session-oriented ads and programming at the home network level. The two companies said the system provides “unprecedented control and customization.”

The combined systems together perform efficient and dynamic format repackaging; per-session content management and analytics; zone-based, localized and targeted ad insertion; and blackout management and program substitution.

The approach supports all major adaptive bit rate (ABR) protocols, the two companies said.

Arris also said its SkyVision ad insertion management platform will soon be available with SeaWell’s Spectrum software, enabling control, management, and monetization of multiscreen services.

“SeaWell is a clear market leader for targeted ad insertion on multiscreen devices, with global deployments among tier-one operators,” said Neerav Shah, Arris vice president and general manager, multiscreen video infrastructure, cloud business solutions. “This makes SeaWell a perfect complement to our leading portfolio of end-to-end multiscreen and advertising solutions. By integrating Spectrum into our SkyVision platform, Arris is not only enabling operators’ multiscreen shift to IP, but also offering the most powerful advertising solutions for this next-generation of TV.”

“The proliferation of connected devices has tremendous potential to generate new revenue for operators, but only if they have the right tools to address this multiscreen ecosystem,” said Brian Collie, CEO of SeaWell Networks.