The Society of Cable Telecommunications Engineers (SCTE) has lined up Cox Communications president Pat, Esser, Comcast executive vice president and chief operating officer Dave Watson and Arris chairman and CEO Bob Stanzione for the opening general session at next month’s SCTE Cable-Tec Expo in Atlanta.

Among other topics, the C-suite level executives are expected to address how cable operators and vendors can work together on new services and competitive strategies.

Esser will moderate the discussion between Watson and Stanzione and it’s expected that they’ll talk about how the delivery of new services requires a team effort, both between operators and vendors and across multiple levels within individual companies. 

The SCTE said the discussion would also touch on how technology team members can help the industry to create the new products and services—including multiplatform content delivery, cloud services, Wi-Fi hotspots and other initiatives—that can increase revenue, brand stickiness and customer satisfaction. In addition, the panelists are expected to share their visions of the future with Cable-Tec Expo attendees.

“Envisioning, creating and executing new services requires contributions from every part of the cable operator’s organization and tight coordination with vendor partners,” said Daniel Howard, executive vice president and CTO of SCTE. “The distinctly different points of view that Pat Esser, Dave Watson and Bob Stanzione bring to this panel will enable our attendees to understand better what new services are on the horizon and the collaboration that will be needed to make them a reality.”

The panel is one element of the opening general session that also will include a keynote conversation between NCTA president and CEO Michael Powell and Kevin Hart, executive vice president and CTO of Cox Communications and chairman of the SCTE Cable-Tec Expo Program Committee.

The first general session also will include a network operations panel moderated by Comcast Cable chief network officer and executive vice president John Schanz.  The panel is scheduled to include: Yvette Kanouff, executive vice president, corporate engineering and technology, Cablevision; Guy McCormick, vice president, engineering, Cox Communications; Matthew Stanek, senior vice president of core, regional, metro and network operations, Time Warner Cable; and Marwan Fawaz, partner with Sarepta Advisors.

SCTE Cable-Tec Expo 2013 is slated for Oct. 21-24.