Mediacom Communications has extended its four-year deal with Synacor, which included beefing up its web portal with more TV Everywhere services.
The new web portal site gives Mediacom subscribers access to additional content and services from one online location with a single login for authentication. The expanded deal signaled an effort by both parties to work towards advancing the adoption of cross-device content delivery to Mediacom’s subscribers.
Mediacom’s web portal allows its authenticated subscribers access to programming from networks and programmers such as HBO, Cinemax, TBS, TNT, CNN, Adult Swim, Cartoon Network, NBC, MSNBC, USA, Bravo, Style, E!, Oxygen, NBC Sports, Golf Channel, Telemundo, Mun2, Syfy, Fox.com and Big10.
"Providing first-class customer care and delivering easy-to-use products and services are our top priorities," said David McNaughton, Mediacom's SVP of marketing. "Offering a greater array of TV Everywhere content so our customers can enjoy their favorite content at home or on the go is an important advancement in our offering, and we appreciate the marketplace foresight Synacor has as well as their responsiveness in both consumer experience and collaborating with Mediacom."
Mediacom struck a deal with Synacor in 2009 for a customizable broadband portal, which was in addition to the value-added content that Synacor had been providing to Mediacom’s highest-tier broadband subscribers the three previous years.